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    <image:image>
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      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/8c94d1cc-a447-4354-a3bf-c07e21eefe1c/INDESIGN+FOR+WEBSITE+INTEGRATION9.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/680086e3-9e27-4327-84b0-61f1cd91594a/INDESIGN+FOR+WEBSITE+INTEGRATION10.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/f207abbd-b206-406a-9f5a-2881e1088091/INDESIGN+FOR+WEBSITE+INTEGRATION.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Shape the future of sustainable packaging and services for Starbucks. →Approach: Investigate new "sustainable mindsets" and consumer “behaviors gap”, address adoption barriers, and formulate innovative X.D solutions to drive mass sustainable adoption.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/c07255db-091f-414b-9832-1836f8c2e842/INDESIGN+FOR+WEBSITE+INTEGRATION.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Support Starbucks 'Merchandise' teams with meaningful CMFP inspirations for 2020 (mugs, tumblers, and packaging collections). →Approach: Anchor aesthetic trends in lifestyle and macro drivers to forecast and design CMF themes that resonate with consumers, and create cohesive color palettes for seasonal implementation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/b696944f-ff3f-4d39-9a0b-0f4b03902c22/INDESIGN+FOR+WEBSITE+INTEGRATION.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Define the future of "hearables" and envision new UX and UI scenarios for Logitech. →Approach: Analyze connected consumer trends influencing the future of "hearables," identify new sound experiences, and pinpoint connected consumer paradoxes. Harness hearable technology's unique attributes to resolve paradoxes through new UX scenarios.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/accc051b-bfc3-434b-ac38-6ca3e671383c/INDESIGN+FOR+WEBSITE+INTEGRATION2.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Redefine the next-generation Business cabin interior for Bombardier private Jets, focusing on connectivity and architecture. →Approach: Analyze evolving global luxury consumer mindset shifts and their new relationship with technology to develop future-proof concepts. Deliver actionable design insights and directions. Conduct design workshops to drive innovation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/d3407a36-0f80-4c23-9772-b34541b86147/INDESIGN+FOR+WEBSITE+INTEGRATION2.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Support Starbucks 'Merchandise' teams with meaningful CMFP inspirations for 2020 (mugs, tumblers, and packaging collections). →Approach: Anchor aesthetic trends in lifestyle and macro drivers to forecast and design CMF themes that resonate with consumers, and create cohesive color palettes for seasonal implementation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/df18435e-20fb-4a65-8059-0a8712882f92/INDESIGN+FOR+WEBSITE+INTEGRATION2.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Gain insights into UX &amp; UI design innovation opportunities for the redesign of an insurance client App. →Approach: Explore the evolution of business models, U.X, X.D, and consumer behaviors within the insurance and analogous industry App ecosystems. Provide actionable service strategy and UX design thought starters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/1843af42-91a6-41fe-81c5-3668350ed3b3/INDESIGN+FOR+WEBSITE+INTEGRATION3.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Develop Healthier Food &amp; Beverages Offerings for Starbucks. →Approach: Conduct comprehensive research on health and wellness trends, align consumer mindsets with brand offerings, and propose innovative opportunities supported by trends and field research data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/9ff2fc9c-71d6-4f9b-88f1-f9a44b3f8e2a/INDESIGN+FOR+WEBSITE+INTEGRATION3.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Support Starbucks 'Merchandise' teams with meaningful CMFP inspirations for 2020 (mugs, tumblers, and packaging collections). →Approach: Anchor aesthetic trends in lifestyle and macro drivers to forecast and design CMF themes that resonate with consumers, and create cohesive color palettes for seasonal implementation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/67838610-3464-4697-8589-a69675518585/INDESIGN+FOR+WEBSITE+INTEGRATION3.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Uncover UX trends to elevate next-gen speaker multiroom and smart wireless ecosystem for LG music flow. →Approach: Expand the speaker experience by exploring smart devices, services, and connectivity trends. Evaluate their potential impact on sound ecosystems and generate innovative experience design scenarios.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/eba3a4f6-259d-4069-8b82-51fd4294ac67/INDESIGN+FOR+WEBSITE+INTEGRATION4.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Develop a New Candle and Home Fragrance Collection celebrating Sanctuary Moments for SC Johnson. →Approach: Ignite innovation by creating inspiring documents that draw from consumer attitudes, design, and artistic realms. Define form factors through thought starters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/745967a3-0a72-4dd8-bf64-9c83534ff04a/INDESIGN+FOR+WEBSITE+INTEGRATION4.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Provide CMF directions for the ZTE Axon phone aligned with new brand aspirations : "Millennials, premium, purity, and active lifestyle". →Approach: Develop branded CMF stories. Decode Millennials' athleisure attitudes, explore premium wellness concepts. Create color palettes and collaborate with the design team for material applications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/e3334fe7-9269-4c3e-8090-a159eeead470/INDESIGN+FOR+WEBSITE+INTEGRATION4.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Fuel a 'Phygital' retail 'Design Sprint' with a trends report prioritizing seamless yet humanized experiences for Starbucks Stores. →Approach: Extend beyond traditional retail, drawing inspiration from connected consumer trends. Identify humanized tech shifts to define future scenarios matching branding and experience positioning strategy.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/118a14d4-9732-4e0a-9140-cbf6c8df28ec/INDESIGN+FOR+WEBSITE+INTEGRATION5.jpg</image:loc>
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      <image:caption>→Goal: Redesign connected cabin experiences for B.E Aerospace based on travel trends. →Approach: Employ a post-demographic approach to identify shared generational values, uncover 4 global cross-demographic travel trends, and validate needs through intercept surveys and research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/e36892ff-4499-45f1-89ef-1bb9fd8cc4f3/INDESIGN+FOR+WEBSITE+INTEGRATION5.jpg</image:loc>
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      <image:caption>→Goal: Develop a forward-looking document to stimulate a "Thinking through making" material innovation workshop for Nike. →Approach: Explore ideas at the science-art intersection, presenting sports innovation opportunities in a futurist document inspired by "Biophilia."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/62073d73-ed99-42c6-bd48-d04f9fdc98c6/INDESIGN+FOR+WEBSITE+INTEGRATION.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Inform the creation of a new spa interior and spa treatment menu for JW Marriott with distinctive features for both China and the U.S. markets. →Approach: Immerse into the cultural variations in well-being practices and luxury behaviors within China and the USA. Emphasize key distinctions and shared attributes to formulate design strategies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/cbb133f0-15ee-4bd9-a320-59fb9d810592/INDESIGN+FOR+WEBSITE+INTEGRATION6.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>→Goal: Provide CMF directions for the innovation team of LG appliances. →Approach: Create customized themes aligned with the client's brand pillars, and appliance categories. Source samples and materials and collaborate with ID teams to apply materials on CMF renderings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/19f80019-93e9-4d67-bb0a-8350214951bd/INDESIGN+FOR+WEBSITE+INTEGRATION2.jpg</image:loc>
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      <image:caption>→Goal: Create a design strategy to revamp cleaning products tailored for Hispanic households in the U.S for SC Johnson. →Approach: Engage directly with the audience through primary research, create a comprehensive Hispanic "consumer playbook" to understand evolving trends, and translate research insights into a focused design brief and creative themes for product strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/6ee5d520-1ff2-4267-880a-9f196e0afe1c/INDESIGN+FOR+WEBSITE+INTEGRATION7.jpg</image:loc>
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      <image:caption>→Goal: Forecast CMF (Color, Material, and Finish) trends over the years for LG as part of a recurring yearly project to drive future materials development. →Approach: Develop a comprehensive CMF trend forecast by leveraging Hindsight and Foresight against aesthetic trends to predict future scenarios. Evaluate prediction accuracy and evolution annually.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/c5207584-0529-4792-81d6-08846cebb0f7/INDESIGN+FOR+WEBSITE+INTEGRATION3.jpg</image:loc>
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      <image:caption>→Goal: Cultural Research to support the Redesign of the new Air Morocco's aircraft interior. →Approach: Create a comprehensive portrait of Air Morocco travelers, distill the essence of modern Moroccan interior, hospitality, and culture to define a new design language. Align this language with Air Morocco branding &amp; positioning to establish distinctive interior design themes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/988f125b-14c7-4056-a1e0-929ad50b75cf/INDESIGN+FOR+WEBSITE+INTEGRATION8.jpg</image:loc>
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      <image:caption>→Goal: Sustainable Material Exploration for Starbucks. →Approach: Push sustainable packaging R&amp;D with unexpected food material sources as part of a broader sustainable consumer trend strategy initiative.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6553f40965043f7b66c6ccf8/9b083a68-5806-47d0-b753-311c79b2369c/INDESIGN+FOR+WEBSITE+INTEGRATION4.jpg</image:loc>
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      <image:caption>→Goal: Gain an understanding of Dubai to define interior design directions and lighting schemes for Emirates. →Approach: Go beyond Dubai to distinguish Emirates from its competitors by comprehending each ME3 protagonist and their respective countries' uniqueness, through brand strategy, traveler portraits, and cultural understanding. Deliver a design brief.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>→Goal: Inform the design teams for the new exterior look of the 2023 King County Metro Battery-Electric Bus. →Approach: Conduct stakeholder interviews, analyze brand strategies, explore PNW identity, decipher new design languages and sustainability codes. Create innovative, bright, and modern themes departing from conventional "green-washed" approaches.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>→Goal: Conduct an in-depth CMF study for LG Consumer Electronics and Appliances. →Approach: Connect Aesthetic Trends with Consumer Trends using data and drivers. Leverage 5 design 'influence' categories to ensure trend relevance. Develop engaging storytelling with mood boards connecting dots within industry categories.</image:caption>
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    <lastmod>2023-12-09</lastmod>
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